July 29, 2009
Finding Commercial Printing
A lot of people who are just beginning to move into the world of printing don't have any idea that there is actually an immense difference between printing for normal everyday people and printing in the commercial industry. Usually they'll simply walk down the street to the local copy center and have them take care of their jobs. But is that the best thing to do? No, because its best to leave the larger professional jobs to the professionals. Here's why:
There is a lot required to create a successful project with commercial printing. You'll need a lot more document templates and typesetting. You'll need the results to be precise for brochures, flyers, business cards, or any other job. The last thing you or your company needs is to look bad and incompetent because of poorly-made marketing materials. The materials need to sell your company, not damage it.
Remember that you're probably going to have some pretty stern deadlines. Even if you have quite a few weeks until the final product is due, you may end up adding a new member to your team or changing event information at the last minute. Make sure that the printing company you've chosen will be able to handle the changes and rush orders at the last minute.
Commercial printing jobs require a much higher-quality ink and paper than your average flyers for a family reunion (at least they should). Sure, any copy store could probably order the type of paper you want, but they likely wouldn't have the high-quality ink you should use. They also wont have relationships established with vendors in order to keep their costs down, which will keep your costs down too. Just make sure you choose a company that has a great deal of experience and already-established relationships.
A professional printing company will have much better customer service if they typically handle a lot more professional print jobs. Large professional printing companies realize that customer service is a large part of their job, and they should be willing to do anything to make you experience as easy as possible.
Finding a great commercial printing company is very different than looking for a company to make some copies of a flyer for your local garage sale. For professional jobs, you want a company that has a great deal of experience with your desired printing methods to create a quality, professional product, and that has relationships established with their vendors so that you get the best prices around on the quality materials you're seeking.
Filed under About Printing by Pat Sloan














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