Many successful advertising campaigns have used stickers on a large or very small scale. However there have been equally if not more non effective campaigns using this powerful tool. Here are ten ways that stickers can be fully utilized in your next advertising campaign.

1. Stickers are a great surveying tool. Hand out to potential customers and the number you give out will give a fair idea of how many customers are potentially interested in your brand.

2. Stickers are great to brand your product or deliveries. What a simple way to fill out a sender box by sticking down a nice looking sticker which will also save you heaps of time.

3. Perfect to give to children so if your target market is children then stickers is a must. Or can be used to give to customers children.

4. If you have a custom or unique logo, stickers can be cut to any shape to fit in with any unique marketing campaign.

5. They are meant to offer you great value for money. By giving a sticker to someone they will hopefully stick it somewhere were other people will see it giving you more value.

6. Use bright colours that stand. Dark colours do not stand out on windowsparticularly darker colours so be careful how you use them. Use lighter colours to make important text really make your message hit hard.

7. They are designed to be a point of contact. Give it to someone and ask them some questions. That is a great way to get some first hand research for your brand.

8. Sales need them. Nothing beats having a red sticker with white text saying SALE. Stick it on your window infront of foot traffic and your marketing campaign will receive a boost.

9. They can be used 'on' your staff. If they don't have a uniform or tag, why not stick a sticker on them. They can be a part of your branding solution.

10. Put an incentive on your stickers for customers to do something. Do't forget people tend to keep stickers more than other promotional materials. So instead of branding why not turn them into converting customers.