February 19, 2009
Marketing Tool: Business Cards
As an online printing company dedicated to providing top quality business printing and offering the best in customer service we always want to offer as much assistance as possible to our printing clients. The best way for us to make sure we are doing a great job is to really pay attention to all of the great questions we receive from our clients, which helps us learn what people want to know more about. I think, we at Printer Bees would all agree that our most frequently asked questions would have to do with the smallest in size and the smallest in price printing product we offer. Business Cards! Yes, business cards and more frequently business card design is what we are most frequently asked for advice on. When you think about it, it makes complete sense as to why people are so concerned about their business cards, the design on the business card and probably most importantly the quality of final printed product.
My first set of business cards, came from Everex Systems, Inc, the company I began working at when I was only 18 years of age. It was my first real job and when I saw my name imprinted on those cards, I must have truly been glowing as Im sure you were when you got your first set of business cards. You don't have to keep writing your name on scratch paper. Now that you have a business card, it can make you feel more important and professional.
Business cards are one of the most important marketing tools for promotion. This helps promote about our services and our business. That is why it is very crucial to carefully plan the layout and design of your business card. Business cards will describe you and your business.
Analyze whether your business cards look professional. This will show whether you take your business or profession seriously. Avoid getting complimentary business cards from other business printing companies that displays their logo on it. IT shows that you are also promoting their business aside from yours.
When you look at your card, does it reflect that you like color or do you go for formal and simple one because it only reflects your logo and your contact information?
Have you received business cards that were printed on a copy paper and was unevenly cut out? Have you printed a business card on an Avery business card and got easily smudged when wet? There might be tons of you who have previously done this. But seriously, do you think this will be effective?
Did you end up putting all your contact information in your business cards such as cell phone, home phone, office phone, skype phone etc? Overloading your business cards with tones of contact information makes it even more confusing. You will end up confusing your customers or clients where and how can they reach you.
Have you placed a photo that was taken 10 years ago? Or perhaps a glamour shot that was taken during your prom night? Does it appear to be really pixelated? Are you putting in a picture of you years back cause you are avoiding to look fat?
Is your company logo pretty much the same as your pixilated headshot? Just a poor quality image that needs to be recreated by a graphics design artist in Adobe Illustrator so it is a vector image that can be blown up to billboard size without compromising image quality? Are you utilizing the backside of your business card for a marketing message that may be meaningful to prospects?
Business cards are very small spaces for marketing. You will have to effectively utilize the entire space for your business and marketing needs.
What information should you put on your business card?
First, have your business done professionally. If you take your profession or your business seriously, you would want to made a decent first impression. For as low as $49 (plus shipping and tax), you can get 1000 color business cards at http://PrinterBees.com. If you don't have the skills to do graphic design, you can have it professionally done by a graphic designer. Ready-made templates are available at our website at: www.printerbees.com. You will even find a video tutorial that will help you with the process.
It is important to disclose your contact information but try to avoid to disclose every single contact information that you have. One phone number and One fax number. Refrain from putting in your home number and your personal mobile numbers. This will help you separate your personal from business life.
Place a head shot if needed. This will make it even more easier for people to remember who you are. Make sure that your head shot is updated once per year even if you gained 25 lbs. Avoid putting in photos that was taken 10 or 5 years ago.
Utilize the backside of your business card to help the people remember your business and the services you offer. You can put in brand recognition, logo, web address or even your marketing quote. At PrinterBees, the cost for adding something to the backside of your card is VERY MINIMAL. Check our webpage about Color Business Cards now for more information.
We hope that the information above is helpful when you decide to order business cards the next time. Need a little more business card design help, advice or assistance? Either visit us online at www.PrinterBees.com or give us a call (number is on the site), we are always happy to help in anyway we can.
Filed under About Printing by Nadine Larder Aka Queenbee














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